The Strategy Book PDF ePub eBook

Books Info:

The Strategy Book free pdf Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use -- you'll find yourself referring back to them again and again.

About Max McKeown

Max Mckeown is an author, consultant and popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD and MBA with a speciality in strategy and strategic change. His clients sit across multiple sectors including: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and TopShop. He is the author of several books including E-Customer, Why They Don't Buy, Unshrink and The Truth about Innovation. www.maxmckeown.com

Details Book

Author : Max McKeown
Publisher : Financial Times Prentice Hall
Data Published : 09 December 2011
ISBN : 0273757091
EAN : 9780273757092
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
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