Marketing Research PDF ePub eBook

Books Info:

Marketing Research free pdf This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

About Naresh K. Malhotra

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Details Book

Author : Naresh K. Malhotra
Publisher : Pearson Education (US)
Data Published : 11 September 2009
ISBN : 0136094236
EAN : 9780136094234
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 936 pages
Age + : 15 years
Language : English
Rating :

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