The Rise of Fashion and Lessons Learned at Bergdorf Goodman PDF ePub eBook

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The Rise of Fashion and Lessons Learned at Bergdorf Goodman free pdf From lavish events shimmering with high-profile personalities like Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, and Donald Trump, the legendary leader of fashion luxury retail, Ira Neimark, accounts through personal anecdotes not only how he and his talented fashion and merchandising team brought Bergdorf Goodman to its fashion leadership position, but also how and why Bergdorf helped build the fashion industry during one of the most exciting periods in fashion history the late Sixties through the early Nineties. Equally important, the author concludes with his views on how many retailers today have taken steps to increase their profits by reducing the expense of service, resulting in the loss of customer loyalty. Speaking to such current challenges and raising possibilities for better business practices, the author shares "Lessons Learned," insights from his own legendary career, throughout t

About Ira Neimark

Ira Neimark is a legendary retail executive whose career spans several decades. As Chairman and CEO of Bergdorf Goodman he set records for the company over 17 years of his masterful leadership. The author is director of Hermes of Paris and director emeritus of The Fashion Institute of Technology Foundation.

Details Book

Author : Ira Neimark
Publisher : Fairchild Books
Data Published : 01 October 2011
ISBN : 1609013182
EAN : 9781609013189
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 322 pages
Age + : 15 years
Language : English
Rating :

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    . From lavish events shimmering with high-profile personalities like Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna